Thursday, August 15, 2019

Discrimination Worksheet Essay

†¢ What is discrimination? How is discrimination different from prejudice and stereotyping? Discrimination is unfair treatment to different categories of people based on many things including race, religion, culture, orientation, and so on. Prejudice is, in my terms, judging someone without actually knowing anything about them. Stereotyping is very similar to prejudice but it is widely known groups that people are placed in like jock or nerd. Discrimination is different because you are acting on the hatred you have for people instead of just thinking about it. For example, it is the difference between thinking about killing someone and actually doing it. Discrimination is probably the most hurtful because you are being open about it to someone instead of thinking it to yourself. †¢ What are the causes of discrimination? Many things can cause discrimination. The main thing, I would say, is it is a learned behavior. This means these people who discriminate were probably raised to feel this way towards a certain group of people. What you learn growing up can stay with you for the rest of your life. Here you are a defenseless child who knows nothing but are told to hate a certain group of people, you are going to listen because you were raised to. Then, when you’re older, you will automatically discriminate against this group because you were told to. There is discrimination against people of other races because they have a different skin color which makes them â€Å"different.† There is discrimination against gay people because we don’t understand why they â€Å"choose† to be that way. These are just a couple examples of what causes discrimination. †¢ How is discrimination faced by one identity group (race, ethnicity, religious beliefs, gender, sexual orientation, age, or disability) the same as discrimination faced by another? How are they different? I think discrimination is faced by all groups the same in one way, they are all getting treated unfairly because of their race, ethnicity, religion, etc. I don’t think there is a single person in life, even a white male, who has not experienced some form of discrimination in their lifetime. However, other than that one fact, I think everyone faces discrimination differently. People of different races deal with being called a lot of names. Also, people with different religions get made fun of for what they believe. Women receive a lot of negativity when they try to move up in a company because â€Å"the man† is supposed to. Gay men and women are frequently told they are going to Hell and God doesn’t approve. The funny this is, most gay people I know believe in God and go to church regularly! Discrimination is faced by many different groups in very different ways.

Wednesday, August 14, 2019

Researching the marketing mix Essay

In this task, I am going to research the marketing mix and I am going to apply this to The Marketing mix is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is the best-known way of defining the marketing mix. The 4ps are: Product- what is sold? Place- where is the product is sold? Price-how much the product costs? Promotion- how a business communicates with its customers Place McDonald’s sell various food and drink products all over the world and will need to use methods to get their goods made available to consumers. McDonald’s use a distribution channel to get their products from the producer to the consumer. Here are the different distribution channels which exist. This is a direct channel between the producer and the consumer. They will deal together without intermediaries involved. This can be beneficial for businesses because it allows a larger proportion of profit and means they can have more control over the marketing of the product. The disadvantage is that the costs will be larger to distribute the products. Retailers such as farm shops and dell use this channel as they sell the products they make directly to the consumer. This is an indirect channel between customer and producer because of the use of a retailer as an intermediary. The producer will distribute their goods to retailers who will then sell the products individually to consumers. Retailers are focused on consumer markets and offer customers advice, convenience, financial assistance and after-sales support. An example of a retailer which uses this channel would be Next. Next will receive their products from their producer and then sell them in store to the consumers. This is an indirect channel between the producer and consumer because a wholesaler is an intermediary in this channel. The producer will supply the wholesaler with a large number of products and then will break the order into smaller quantities to supply to the consumer. The advantage of this is that the consumer can get the goods at a cheaper price because the transport costs are reduced due fewer journeys. The wholesaler makes its profit by buying the product at a cheaper price and adding a profit margin to the price paid by the retailer. Many small businesses such as cafes use this channel as they will get their products supplied by a wholesaler so they can supply the products to consumers. This is a longer indirect channel. There are two intermediaries in this channel which is a wholesaler and a retailer. The producer will supply large quantities to wholesalers who will then break the orders into smaller ones to send out to the retailer who will sell the product directly to the consumer. The retailer will make a profit by charging the consumers more money per unit than what they paid the wholesaler. An example of a retailer which uses this channel is a newsagent. The producers will send bulk orders to wholesalers. The newsagents will then buy the goods to sell in their store from the wholesaler and then sell the products to consumers in store. Product McDonald’s sell fast food and drink products all over the world. McDonald’s will need to continue to create customer interest and satisfy their needs by developing new products and releasing them into the market. For example, McDonald’s recently released their signature collection which was a new set of meals which created customer interest and demand. I will now apply the marketing mix to the McDonalds and using their most well-known McDonalds product which is the Big Mac to show how it is used. The Marketing Mix and the McDonalds Big Mac Product-The Big Mac McDonald’s most well-known burger. The burger is a low budget product. A Big Mac contains to beef burger patties, cheese, salad and a three-part bun. A Big Mac contains around 490 calories. You can also buy a Big Mac meal which comes with a drink and fries. Meals come in medium or large sizes. It is important that McDonald’s have a product like the Big Mac because it gives them a good reputation and image which makes them a successful and well-known brand. Place-The only place a Big Mac can be purchased is at a McDonald’s restaurant. McDonald’s restaurants can be found all over the country, some open 24 hours. There are 1,208 McDonald’s restaurants in the UK and 34,492 worldwide. The benefits of McDonald’s selling the Big Mac only at their stores is that they get all the profit from the product, where if they sold their products at other places they would have less profit. Promotion-McDonalds advertise the Big Mac on T.V, radio, the internet and in magazines. McDonald’s also offer promotions on the Big Mac such as giving away a free Coca-Cola glass with Big Mac meals and offering the chance to win prizes with the Monopoly stickers. Promotion is important for McDonald’s because it gains them more sales which makes them more successful. Price-An individual Big Mac would cost  £2.59 in the UK. A medium Big Mac meal  £4.19 and  £4.59 for a large. The Big Mac costs this much because it is a fast food budget product. It is important that McDonald’s sell the Big Mac at the right price because if it is too high people won’t buy the product and if it’s too low they won’t make a profit. The price is successful because it is relatively cheap and McDonald’s can make a profit out of it.

Tuesday, August 13, 2019

Air Transport Economics Coursework Example | Topics and Well Written Essays - 1500 words

Air Transport Economics - Coursework Example Therefore, it is inherently necessary to implement and adopt the most efficient strategies that will help the company to earn maximum profits and sustain among its competitors (Akyuwen, 2011; Varnes, 2010). An effective pricing strategy is very essential in order to attract larger volume passengers towards Longways airlines. Since the company has for once, suffered from financial crisis, it is necessary to set the fares of their aircraft in such a way that the passengers are also benefited and the company also does not incur any loss, i.e. at the point wherein the company can balance its profitability and customer satisfaction efficiently (The Chartered Institute of Marketing, 2015). To be noted, Longways is a small airlines company with many competitors dominating the European market. Thus, it is quite necessary for the company to set competitive prices, maintaining parity with the fare charged by its competitors (Intervistas, 2015). To be noted in this regard, after the financial crisis, the company is left with only two aircrafts that provides the facility of both economy class as well as business class seating arrangements. While one of its aircrafts contain only economy class seat s, the other aircraft hosts 50 business class and 200 economy class seating arrangements. As the economy class is meant for the common middle class people, the price of the fair should be kept to some extent lower than that of its competitor’s fair without compromising the quality of services provided (Knorr & Zigova, 2004). However, the business class is meant for the higher-class people and therefore, the prices may be kept higher, as they would not hesitate to afford a comparatively higher fare. Moreover, this will also help the company to adjust with losses that the company suffered from lowering the price of the economy class (Bloomberg, 2015; Malighetti & et. al, 2009;

Monday, August 12, 2019

Compare and comtrast Essay Example | Topics and Well Written Essays - 1000 words

Compare and comtrast - Essay Example Having taken into account all of the given influences, it becomes apparent that either of the compared sides can offer a great number of benefits as well as not a lesser amount of drawbacks. The city and the village are closely comparable in what pertains to human interaction but are clearly distinct when choice and diversity are considered. It is difficult to make a single universal statement about the city life since living in the urban area can be both beneficial and disadvantageous depending on which aspects one evaluates. However, what is certainly true about urban living is that it guarantees a wider diversity and greater choice in almost everything. Residents of urban zones have much more options to choose from in every aspect of their day-to-day lives. For example, living in a city one enjoys the access to the best universities, the largest shopping malls, and the most exclusive culinary refinements. Additionally, city dwellers have the scope to be culturally and socially involved as far as metropolitan areas attract most of the major artistic, educational, and entertaining events. Subsequently, they are more likely to interact with representatives of other social classes, ethnic and religious groups, and people with different political views, music tastes, and literature preferences. Overall, citizens receive a chance to be more culturally enlightened. There is also a greater potential for education, wider employment opportunities, and better access to healthcare in the cities. Thinking of the optimal educational institution for their child, parents can select from a list of alternatives that include a number of public and private schools. When looking for a job, individuals move to towns, where most of the businesses and organizations are concentrated. Apart from that, a vast range of healthcare facilities is within the reach of urban residents. In

Interpretation Essay Example | Topics and Well Written Essays - 1000 words

Interpretation - Essay Example I, in this paper, explore the extent of society’s impact on people’s individual thought. Individuals are the elementary units that form a society and the people’s unique behaviors and practices define cultures and traditions that play direct roles on people and the way they think. This is because culture defines norms and thoughts that are in some cases sacred. The story, ‘A very old man with enormous wings,’ identifies the active role of the society on people’s thoughts as the author demonstrates actions and opinions that are illustrated at individual level, but with great influence from the society. Such a position of the society’s influence is attributable to the author’s style of portraying thoughts and behaviors as norms that. Pelayo, one of the main characters, demonstrates this through his response to his child’s temperature during a night. Though he is not an expert in health matters, he and his wife holds an abstr act opinion that crabs are the cause of the child’s temperature, an abstraction that can only emanate from generally held constructs, either implicitly or explicitly. The position that Pelayo and his wife hold after a scrutiny of an old stranger in their compound also identifies effects of the society on an individual’s thoughts. ... The high level of faith in the woman from members of the society is also demonstrated by other people’s reliance on her opinion to regard the old man as an angel. If the society had not dictated faith in her then some people could have come up with different views about the man’s possible origin (Marqueze, 1-2). Significance of the society is also demonstrated through Father Gonzaga’s approach to understanding the man. The Father’s society, defined by religious beliefs, dictates his understanding of the possible identity of the old man and he casts doubts on the man’s identity of an angel. The social construct of his religion further bars him from making a pronouncement on the man and extensive communication and bureaucracy have to be followed in determining who, or what the old man is. Such identification is further based on social practices among some communities such as the Aramaic. Another aspect that communicates the society’s effect on individual’s thoughts is the people’s generally held opinions that angels have extraordinary powers and can perform miracles. People from different places exhibit this general perception, come to the old man for cleansing and healing and their faith manifest through changes in their various conditions. Similarly, the society’s influence on individual’s thoughts is evident from the fact that a perception that is generally held by many people can change, abruptly, because of developed knowledge from social issues. People do not need persuasion on social mattes and quickly understands them without any consultation. When a girl who disobeyed her parent and as a punishment turned to a different creature comes to the society, no one seeks the counsel of either

Sunday, August 11, 2019

Self reflectio on the module of acoounting information system Essay

Self reflectio on the module of acoounting information system - Essay Example Skills Learned From closer assessment of my personal and professional skills, it is apparent that the following skills were developed from the course: analytical skills, critical thinking, and intellectual growth from increased inputs on AIS concepts and theories, comprehension skills, the ability to interpret and apply required tasks and activities, and increased understanding of financial and accounting operations of an organization, among others. Further, skills to enable me to comply with the needed follow through in the module are likewise improved: prioritization of tasks or time management, problem-solving skills, introspection and even decision-making skills. The given lectures do not only provide the required explanation for terms being the subjects of discussion; but more importantly, learning goals are identified and illustrations are provided to guide and enhance learning skills. For instance, the topic on transactions processing gave students the lay-outs for sales or re venue cycle, as well as other cycles such as the purchasing, payroll and fixed asset cycle. These lay-outs assisted students in understanding the theories through visual representation of elements and interactions among stakeholders: managers, different departments, and external institutions (suppliers, government, and customers). I realized, however, that there were some topics which are generally difficult to understand given the nature and level of complicated concepts that were presented. For example, the topic on IS auditing was a fairly difficult topic that aimed to provide concepts in the most concise form. It, however, was successful in providing a general overview of the audit techniques and steps from a student’s perspective. Both critical and analytical skills are improved in this phase. I realized that for students who developed a deeper interest in the subject would need to make additional research or undertake additional courses on that topic alone. The topic on security and control is an interesting, relevant and contemporary issue that is highly important in terms of applicability to global organizational settings. Due to the technological developments accorded by the internet age, various organizations that opted to implement electronic applications (such as online banking, selling transactions through electronic business, and delivery of health care) need to be serious about awareness on this subject. My interpretative, analytic and application skills are enhanced as the subject of security breaches are closely studied. The topic on recovery procedures and control measures are most useful to inform me on the critical aspects of ensuring security in various phases of the operations in the organization, not only in information technology, but in other areas such as personnel, physical lay-out and structure, among others. It is my personal belief that other topics were fairly presented in a very generalized manner with the objective of pr oviding the necessary information that could be sourced from these: supply chain management, logistics and competitive advantage. These concepts should be discussed in more detail in other management courses like marketing. Another subject that is felt to have a wide range of complex topics and sub-topics is the area of systems development that presented other equally

Saturday, August 10, 2019

Designing a Twin tip kiteboard Research Paper Example | Topics and Well Written Essays - 1500 words

Designing a Twin tip kiteboard - Research Paper Example th determines the surface area the kite is edging water against and how much power a kiteboard can generates, thus a centimetre of width is more significant than a centimetre of length. Narrow tip and centre boards with longer lengths are easier from edge to edge, though not quick to plane, unlike shorter and wider boards (Boyce, 2004). Generally, Twin tip kiteboard with dimensions: 145cm length, 41cm width are for bigger riders. Top sheet: Is made from PBT which is a thin piece of plastic with two specific functions. The first function is to provide a place to print or graphics and the second function is to provide a protective layer for the laminates. Laminates: The inner laminates are a combination of fibre glass and carbon, though there are other kinds of laminations that are used. Fibre glass is measured in both in the direction of the weave and in the weight of the fabric. The most common weaves are triaxial glass, biaxial glass and unidirectional glass. Triaxial glass provides a stiffer flex, biaxial glass is more flexible while the unidirectional glass is used in combination with either triaxial glass or biaxial glass to get specific flat panels. Carbon provides stiffness and is of light weight with more reflex properties than fibre glass. Cores: Are usually made of wood and some are made of dense closed cell foam. The most common type of wood used are Paulownia, Birch, Poplar due to their longetivity, weight, price and their speed of regeneration (Boyce, 2004). The rails: They are typically acrylonitrile, butadiene, styrene (ABS) or urethane which are used for their good flexibility, shaping and strength characteristics. ABS not only offers a great surface for ageing, but also a protective layer for the kiteboard. The sides are planed to remove the rough marks made by the saw. The planks are then clamped and glued for about 24 hours for them to fit into each other. The type of glue used is marine grade glue or a plumbers glue. This is also used in